EQUIMO BLOG

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When we first imagined EQUIMO, we weren’t thinking about maps, continents, or pins on a globe. We were thinking about a single horse.

One horse whose training could be clearer.
One rider who wanted to understand what was happening beneath the saddle.
One stable that needed a better way to communicate, plan, and care.

From that simple idea — “let’s make training smarter” — EQUIMO began. Back then, we had no idea how far it would travel.

When the first stables adopted EQUIMO, something amazing happened: they started telling others about it. Coaches shared data with colleagues. Riders showed their friends what recovery looked like. Teams sent screenshots to their vets.

And suddenly, EQUIMO crossed borders without us even realizing it. A new stable joined in another country. Then another. And another.

We kept adding these locations to our internal list, and eventually we thought: “We should put this on a map.”

That’s how the EQUIMO world map was born — not as a marketing idea, but as a quiet celebration of all the places EQUIMO has been welcomed into a stable’s daily life.

At first glance, it’s just a world map with highlighted countries. But to us, each country represents real people who believe in a shared idea: that training should be smarter, safer, and kinder. That horses deserve clarity. That teams communicate better when everyone sees the same information. That well-being is something you build every single day. And what’s truly beautiful is that this belief looks the same everywhere — in small private barns, large competition stables, young horse programs, and professional teams.

Different languages, different disciplines, different traditions…but the same commitment to understanding our horses.

The story is far from finished — and we can’t wait to see where EQUIMO travels next.

Thank you for being a part of the EQUIMO world!